Protectionist policies and practices restrict our ability to access other markets with ease and compete in those markets. For this reason, the World Trade Organization sets rules of its members to encourage a liberal trading market that reduces trade barriers and restrictive regulations.

By the end of this lesson, we will have a better understanding of the role of the World Trade Organization on our ability to sell our services and compete in overseas markets.

Resource: The General Agreement on Trade in Services (GATS): objectives, coverage and disciplines

Video: The Five Competitive Forces That Shape Strategy