We have just focused on the ways in which to identify and tap into the opportunities that will allow for ease of access to an overseas market and ensure payment for providing a service in that market.

The next step is to select the best market for our service.  Selecting the best market helps companies to develop a targeted strategy that will save them time and energy over the long term.

We are now going to take a step-by-step approach to finding and selecting the best market to export our service.

By the end of this session, we will have the capability to do the following:

  • Assess the internal strengths, weaknesses, opportunities and threats of our own firm;
  • Identify potential market opportunities;
  • Examine the strengths, weaknesses, opportunities and threats of the top export market;
  • Discuss what trade agreements say about the cross-border trade of your service;
  • List the resources for finding contracts and grants; and
  • Start the process of developing an export plan.

Article: How to do a PESTLE Analysis: Three Step Guide

Blog Post: How to Conduct a SWOT Analysis for Your Small Business

Resource: How to read a trade agreement

Resource: Country Commercial Guides

Resource: Sample Export Plan

ACTION ASSIGNMENT

Internal Assessment Aligned with Market Analysis (p. 3-5)