Research is important for businesses looking to expand overseas in order to reduce their risk of costly mistakes. However, what type of research should these businesses look for? How can business owners conduct their own basic global market research? GRIIT President and CEO Sarita D. Jackson, Ph.D. will provide answers to these questions for Orange County business owners and representatives.

saritagreenOn May 25th, Dr. Jackson looks forward to leading an interactive training session titled, “Global Market Research and Strategies.” During this interactive workshop, participants will have an opportunity to learn: 1) how to use an international trade database to access foreign markets and 2) ways to identify growth opportunities through existing trade policies and programs. 

The interactive training session is a part of the City of Cypress BRACE and AGENT Program, which is also sponsored by the Small Business Administration and the Orange County Small Business Development Center. 

The event will take place at the Cypress Community Center from 9-11:30 a.m. For more details and to register, check out the following link